{"id":1525,"date":"2021-01-23T09:41:41","date_gmt":"2021-01-23T08:41:41","guid":{"rendered":"https:\/\/dehesalosmonteros.mowomo.es\/?p=1525"},"modified":"2025-04-09T09:20:37","modified_gmt":"2025-04-09T07:20:37","slug":"el-pais-talks-about-our-company","status":"publish","type":"post","link":"https:\/\/dehesamonteros.com\/en\/el-pais-habla-de-nuestra-empresa\/","title":{"rendered":"El Pa\u00eds talks about our company"},"content":{"rendered":"

The national newspaper El Pa\u00eds reports on our company<\/a> and our business model.<\/p>\n\n\n\n

\n

The red-haired pig that triumphs in Asia<\/p>\nIn Ronda there is a pig with red-haired bangs. It has sturdy legs to scamper through the rugged mountain range and short legs to make itself invisible among the rockroses and matagallos of the pasture. It breathes, it is flesh and blood, but its presence seems ghostly: it belongs to an officially extinct lineage. The theory says it does not exist, its genealogical book was closed years ago. Practice proves otherwise. Before its disappearance, a local family decided to search for the last living specimens. From a handful of animals a decade ago, it has grown to about 200, which are now exploited commercially and exclusively by The Dehesa of the Monteros.
The Malaga firm has found a gold mine in this animal, known as dorado gaditano or dorado ronde\u00f1o. Its ham is marketed at 100 euros per 50 grams and most of it ends up in Asia. \u201cIt is unique in the world and you have to pay for it, although its cost is also due to the fact that raising it and curing its meat requires more investment,\u201d says Chelo Sim\u00f3n, matriarch of this family business that had a turnover of 800,000 euros in 2020 and expects to reach one million in 2021 thanks to increased exports.
The journey has not been easy for this venture, nor has it been easy for the golden pig to be resurrected. The story of two rural women had to cross in 2016 to achieve the miracle. The first is that of Mar\u00eda S\u00e1nchez, who in 2001 acquired the La Algaba farm in Ronda, where she launched a \u201cromantic livestock\u201d project to recover endangered Andalusian species. Through his lands passed the Cardena and Pajuna cows, the Grazalema Merino sheep and, in 2008, the C\u00e1diz golden sheep, \u201cwhose situation is much worse than that of the Iberian lynx\u201d. She had two mothers and a boar, but she scoured the whole area until she found another eight specimens. To walk carefully, she had the support of genetics specialists from the University of C\u00f3rdoba (Uco). Years later, there were a hundred specimens, whose maintenance became more expensive ... (continued)<\/cite><\/blockquote>\n\n\n\n

To read the original article, you can click here<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"

El diario nacional El Pa\u00eds habla de nuestra empresa y nuestro modelo de negocio. El cerdo pelirrojo que triunfa en Asia En Ronda hay un cerdo con flequillo pelirrojo. Tiene patas robustas para corretear por la abrupta serran\u00eda y cortas para hacerse invisible entre las jaras y matagallos de la dehesa. Respira, es de carne […]<\/p>\n","protected":false},"author":299,"featured_media":1529,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-1525","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"acf":[],"yoast_head":"\nEl Pa\u00eds habla de nuestra empresa – Dehesa Monteros<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dehesamonteros.com\/en\/el-pais-talks-about-our-company\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El Pa\u00eds habla de nuestra empresa – Dehesa Monteros\" \/>\n<meta property=\"og:description\" content=\"El diario nacional El Pa\u00eds habla de nuestra empresa y nuestro modelo de negocio. 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