History

Origin - History.

The story of a unique brand.

Background (2004)

Chelo Gámez acquires Finca Pujerras, in the Genal Valley, in the middle of Serranía de Ronda.

Home (2005)

Beginning of livestock activity on the farm, with a herd of 50 Iberian 100% pigs.

The Brand (2008)

The brand La Dehesa of the Monteros is born with a unique feature in the market: its Iberian pigs enjoy an exclusive chestnut-based premontanera, just one month before the acorn-fed montanera. Production is increased to 80 animals. The products are sold by word of mouth to friends and individuals.

The Web (2009)

The first website is launched to raise awareness of the brand nationwide and to better manage sales and achieve greater commercial reach.

La Raza (2014)

From the breeds of the Iberian stock, the company decided to select the lineage of its pigs only among the Entrepelada and Retinta varieties for their physical characteristics. The number of 500 pigs on the farm is reached.

Golden Blonde (2015)

The Dehesa of the Monteross joins the University of Cordoba project and La Algaba Farm to recover the almost extinct Rubio Dorado breed.

Internationalization (2017)

Export to the Asian market begins. The herd already amounts to 750 pigs.

Consolidation (2019)

The brand consolidates its position in the Asian market, opens up to export in Europe. The Raza&Oro brand is born for the exploitation of the recovered Rubio Dorado breed. The number of 1,000 pigs in the open range is reached.

Expansion (2020)

Agreement for national marketing in the Club del Gourmet of El Corte Inglés.

Growth (2024)

The Dehesa of the Monteros changes to a new, more modern and international brand: Dehesa Monteros. Same spirit as its creator and with renewed energy, equipment and capital. The dream continues.

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